A realistic lead list goes through hygiene, routing, exceptions and evals, and comes out as Salesforce-ready actions.
About 250 leads with the usual mess: mismatched headers, Gmail addresses, “VP Mktg”, “WA”, duplicates and missing firmographics. Every rule lives in two policy files you can edit.
The point isn’t perfect routing rules; it’s making business logic explicit, testable, and safe to change.